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Historically, my biggest concern whensneakershopping has been thecolorof my swoosh.

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But your priorities shift when you’re exercising frequently and don’t want to risk injury or discomfort.

And lately I’ve been feeling a warning pull in my knee.

It’s 92 degrees in the city when I visit (a.k.a.

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over 100 in The Valley), so I find the shop inviting if only for the air-conditioning.

But, truly, the store has been recently redone, so it’s quite nice.

Previously, a famed sneaker store called Phidippides inhabited this spot.

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Shoppers get rare personal attention here for no extra cost.

Customers come as often for help with tight hamstrings as they do for shoes.

while sitting and standing.

Theirsports bra fittingis comprehensive too.

This guy is no Al Bundy.

Trey Barnes is obsessed with finding the right gear for each person’s workout.

Cotton socks absorb moisture, which can create irritation, “hot spots” and dry skin patches.

There’s a difference between ayogaclass and a deep tissue massage.

Above, Barnes demonstrates how to use The Stick.

(Get your mind out of the gutter!)

Be conscious of how you’re hanging out.

check that to rise and walk around with your sneakers on before purchasing them.

(It’s dependent on the movement of your ankle etc.)

you could always use “the print test,” though he’s not a huge believer of that.

Nothing should be hitting you mid-arch.

The insoles absorb shock, so exercise is easier on your body.

They now make insoles for high heels.

And, that, my friends is how to wear your sneakers to the max.

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