OfcourseBeyonce is selling shampoo and conditioner: The Grammy winners golden waves are iconic, and her entrepreneurial spirit is nearly as impressive as her musical talent.
Its also no surprise thatCecred, her highly anticipated new hair care line, is an inspired venturemotivated, in part, by her experience withscalp psoriasis.
The relationship we have with our hair is such a deeply personal journey, the Break My Soul singer said in anEssenceinterview published Saturday.
Kevin Mazur
From spending my childhood in my mothers salon to my father applying oil on my scalp to treat my psoriasisthese moments have been sacred to me.
Scalppsoriasisisnt officially considered a subtype of psoriasis (an autoimmune disease that causes skin cells to multiply rapidly), and the condition commonly affects the scalp: It can lead to itchy, scaly patches that are pink to red with silvery scales in lighter complexions, and violet to dark brown with grayish scales in deeper skin tones, as SELF previously reported.
People with scalp psoriasis may also notice dandruff-like flaking, excessive dryness, occasional bleeding, and even temporaryhair loss, according to theAmerican Academy of Dermatology.
While Beyonce didnt go into detail about her specific symptoms, she did open up about the experience of growing up around hair salonswhich she considered a safe space for relaxation and camaraderie.
Its a place to feel beautiful and vent, laugh, share secrets, and pass down wisdom, she toldEssence.That connection of community, mother and child, father and child, and respectand allowing yourself to be taken care of, especially for Black women, who are always taking care of everyone elseits all sacred.
Thats why, she added, she hopes her brand will reflect a similarly sacred (or Cecred) experience: I took the end of my name, Ce, and made it the beginning of the word sacred to create Cecred, she said.
From my mothers salon, daily rituals with my father, and years of experience in developing a hair care line, the journey has been just that: Cecred.
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