YouTube
Once again, Beyonce has come to slay.
The brand’sYouTube channeljust dropped its first campaign video (below), and the Beyhive is already buzzing.
The brands manifesto makes it clear that the label will be just as inspirational as the singers empowering tunes.
One of the goals is to show the consumer that she can face her fears and win.
The Ivy Park website also uses the tag line: “strong beyond measure.
This is something that I personally have been excited about since thenews initially broke.
With this new activewear line, I’ll definitely be able to push through any sweat session.
From leggings with honeycomb prints to bodysuits embellished with the brand’s moniker.
Both Beyonce and Jay-Z’s birthdays fall on the fourth day of the month.
Ivy Park is even tapping into the footwear arena with rubber slides.
Black leggings are a workout staple.
So of course, Bey is offering them in several different variations.
Net-A-Porter will also sell Ivy Park, but eager fans just may break the Internet.
Throughout the video Bey is spotted rocking a cool headband.
With 200 items being released, there’s guaranteed to be more sporty accessories.
You’ll see why he’s freaking out in the video below.
