“Even the hint of purple through lashes can have a big impact.”

From top: Estee Lauder Pure Color EyeShadow in Untamed Violet, $20.

Nars Duo Eyeshadow in Melusine, $32.

Image may contain Face Human Person Smile and Female

Rimmel London Glam’Eyes Mono Palette in Plum Romance, $3.

But the same rules for choosing a red apply to pink as well.

If you’re going…To the officeTurn your favorite lipcolor into a less intense, daytime-friendly stain.

This image may contain Face Human Person Smile and Female

To a partyApply lipstick directly from the tube to get the most vibrant night-out finish.

(The waxes and oils enhance its luster.)

On a dateThe goal is perfectly colored-in lips, but you don’t want to be constantly sneaking touch-ups.

Image may contain Purple and Art

“Even as the lipstick fades, the stain underneath stays,” she says.

From top: Estee Lauder Pure Color lipstick in Raspberry, $24.

Laura Mercier Gel Lip Color in Hibiscus Bloom, $22.

This image may contain Face Human Person and Hair

CoverGirl Lip Perfection Lipstick in Siren, $7.

But it needs to be therightcolor.

The secret to looking fresh-faced: an ultra-sheer cream formula placed where you naturally flush.

Image may contain Cosmetics and Lipstick

The effect should be diffuse, not doll-like.

If your complexion is…FairApricot is a low-key orange that perks up a pale complexion.

Don’t be afraid to apply a bit more than you’re used to.

This image may contain Face Human Person Female and Àstrid BergèsFrisbey

(Wiping causes streaks.)

Medium-oliveEnhance your naturally sun-kissed skin with corala mix of orange and pink.

Then sweep a matte bronzer across your forehead, the bridge of your nose and cheekbones.

From top Urban Decay Afterglow GlideOn Cheek Tint in Bang 24. Clarins MultiBlush in Tender Apricot 27. Yves Saint…

Dark"Go for an intense yet see-through gel in bright orange," Willer says.

“You don’t want color to disappear into a deep complexion.”

Play with the intensity of the shade and build it up until you get a full-on flush.

From top: Urban Decay Afterglow Glide-On Cheek Tint in Bang, $24.

Clarins Multi-Blush in Tender Apricot, $27.

Yves Saint Laurent Creme de Blush in Velvety Peach, $38.

Hourglass Aura Sheer Cheek Stain in Petal, $45

50 Beauty Splurges