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Today, shes launching the newest addition to her brand, a collection calledDiamond.
Courtesy of EleVen by Venus Williams
Williams tells SELF the new line was inspired by the expression of sport andstrength.
You’ve probably seen her rocking one of her own designs if youve ever watched her play.
“First I sit down and sketch all the designs I want to make come to life.
Courtesy of EleVen by Venus Williams
‘Would I wear it?
Is it an EleVen?'”
she says she asks herself.
EleVen by Venus Williams"Clarity" dress, $98
Her lines always focus on one recurring pattern mixed in with solids.
We’re very into the feather motif and bright-blue color of this one.
One trick she uses to get those creative juices flowing?
EleVen by Venus Williams"Flutter" skirt, $65
She listens to Frank Ocean.
After all, she doesnt just have to like her clothesshe has to be ready to win in them.
EleVen by Venus Williams “Middle Vee” leggings, $76
EleVen by Venus Williams “Trapeze” tank, $62
EleVen by Venus Williams “Agility” capris, $72
EleVen by Venus Williams “Power Play” sports bra, $48