From 1991 to 2002, funds go up 700 percent.
Susan G. Komen for the Cure marks the 10th anniversary of its Race for the Cure.
The Entertainment Industry Foundation Revlon Run/Walk will debut in 1994 and the Avon Walk for Breast Cancer in 2003.
This means women at high risk can get earlier detection and treatment.
In 1995, they discover BRCA2.
These drugs have helped countless women, including singer Kylie Minogue, who took tamoxifen for five years post-treatment.
2000
Years of awareness begin to pay off.
This year, 70 percent of women 40 and older get mammograms.
That’s 41 percent more than in 1987.
2002
Jewel performs in New York City to help SELF mark the ribbon’s 10th b’day.
In 2007, with the theme “Pink Plus,” we expand to cover other women’s cancers.
2008
Actress Christina Applegate reveals she has breast cancer.
2009
The NFL goes pink!
Football beefcakes rock some pink to honor Breast Cancer Awareness Month.
The gear is auctioned off, and proceeds go to the American Cancer Society.
After a public outcry, Komen apologizes and reinstates the funding.
(FYI, SELF still supports the work of both organizations.)
But we won’t stop living pink until we can prevent women from getting cancer in the first place.
