Tempted to try a new get-slim-quick scheme?

There’s a good reason.

They tap into human nature and what inspires us.

The Real Genius of Fad Diets

Use that motivation-boosting power to supercharge your own (sane) eating plan.

It’s hard-core, but that’s part of the point: Pain equals pride.

and eliminate it for a few weeks, Clarke and Jarosh suggest.

You’ll be so proud that you’ll be motivated to stick to the other parts of your diet.

Just be sure to make a mental note that the transition was tough.

Limiting your diet to, say, grapefruit and bison helps take the guesswork out of eating.

Not only that, when more options are available, you’re prone to gorge.

Wansink conducted a study giving people free rein over a bowl of M&M’s.

When the bowl had 10 colors of candy, people ate 43 percent more than when there were 7.

“Variety, or even a perception of it, can increase consumption,” he explains.

Continue until you get sick of them, then refresh your menu with a new set of choices.

Levi Brown

Fad diets often involve purchaseselixirs, apps, books, seminars.

There’s a mind game at work: Spending cues you to make an emotional investment.

And since you ponied up the cash, you feel obligated to stick to the plan.

“Fear of wasting money can override a short-term food craving,” Taitz says.

So do a little splurging yourself.

Relish those fancy goji berries (a self superfood!)

and get that Porsche-grade smoothie blender you’ve been coveting.

Just eyeing them reminds you to make good on those investments and eat healthy all the time.

But any healthy, eye-catching new food does the trick.

Try this: Bring a plate of DIY veggie sushi to work.

All those people who have been chugging kombucha for three days straight will be thrilled to chew food again.

We love novelty, and fad diets play into that.

Starting a new meal plan can keep us engaged and excited.

Strategies like reducing portions certainly work, but they can be a yawn.

Even the tiniest thing can re-excite you, so get that new bento box lunch container.

“Sometimes the best of faddish food is the pretty packaging,” they say.