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In 2016, Sarah Jaffejoined a gymin the San Francisco Bay Area.

Jessamyn Stanley

Beth Garrabrant. Styling, Rachael Wang. Set Design, Elysia Belilove at Born Artist. Hair, Hair by Susy. Makeup, Brittany Whitfield at The Only Agency. Manicure, Arlene Hinckson at The One Agency. On Jessamyn: Aerie Bodysuit.

Needless to say, her fitness regime was well-establishedbut at that point, a little boring.

It would be a great chance to amplify her routine with a pro.

So do you know what a calorie is?

Jessamyn Stanley

Beth Garrabrant. Styling, Rachael Wang. Set Design, Elysia Belilove at Born Artist. Hair, Hair by Susy. Makeup, Brittany Whitfield at The Only Agency. Manicure, Arlene Hinckson at The One Agency. On Jessamyn: Shirt, Sarah Aprhodite. Shorts, Aerie. Socks, American Apparel.

Well, yes, Jaffe said, confused.

She had to be very specific about caloric and nutritional intake when cycling 80 miles per day.

During that endurance ride.

Jessamyn Stanley

Beth Garrabrant. Styling, Rachael Wang. Set Design, Elysia Belilove at Born Artist. Hair, Hair by Susy. Makeup, Brittany Whitfield at The Only Agency. Manicure, Arlene Hinckson at The One Agency. On Jessamyn: Shirt, Sarah Aprhodite. Shorts, Aerie. Socks, American Apparel.

That shed just done.

the trainer said, though something still seemed off.

The trainer took Jaffe to the weights (finally), and handed her a two-pound dumbbell.

Jessamyn Stanley

Beth Garrabrant. Styling, Rachael Wang. Set Design, Elysia Belilove at Born Artist. Hair, Hair by Susy. Makeup, Brittany Whitfield at The Only Agency. Manicure, Arlene Hinckson at The One Agency. On Jessamyn: Bra, Jonesy. Bottoms, Sherrie Gold Swim. Sneakers, Nike.

I kept having to reiterate, I know what these things are.

I want you to give me something new, so I dont get bored.

What makes you think I want to lose weight?

Jessamyn Stanley

Beth Garrabrant. Styling, Rachael Wang. Set Design, Elysia Belilove at Born Artist. Hair, Hair by Susy. Makeup, Brittany Whitfield at The Only Agency. Manicure, Arlene Hinckson at The One Agency. On Jessamyn: Bodysuit, Good American Bodysuit. Tights, We Love Colors.

I didnt put that on my intake form.

The trainer said shed assumed as much because of Jaffes curvier physique.

One last time, Jaffewho was then a size 16explained that she was there to support her endurance training.

It was literally there, in writing.

The trainer seemed flummoxed.

So youdidthose things you wrote on your form?

Though bizarre, Jaffes experience is hardly novel.

In truth, many trainers have never had a client larger than Jaffe.

Fat people have to jump those hurdles and more just to get to the gym.

The problem keeping fat people out of the gym is not their fatness.

The problem is fatphobia.

In a matter of decades, fatness evolved from a moral issue to a medical one.

The modern fitness industry as we know it, Friedman says, began to emerge in the 1950s.

Before that, she explains, the medical community was ambivalent about exercise.

There was this belief that it could be dangerous.

There was more fear aboutoverexerting yourself than underexerting yourself.

You have to be totally devoid of fat.

It still took time for the idea of exercise-for-health to become a cultural norm, according to Friedman.

Specifically, it was in the 1970s that fit, lean, and healthythree distinct conceptsall merged into one.

Thats when things were off and running.

This number, the CDC stresses, does not diagnose the body fatness or health of an individual.

So, many dont, Dr. Meadows says.

And they continue to believe it because they never get to prove to themselves that theycan.

Snell, who is neither, hasnt seen the needle move all that much since then.

Were just uncovering it.

Changeishappening; the growing popularity of influencers like Snell is part of that.

And where there are influencers, brands will follow.

But popular activewear brands often dont stock these items in stores, and few go above a size 3X.

New fit models, new patterns, and all that extra fabricphew, its a lot!

But in 2020, one brandSuperfit Heromade the bold pivot to plus-onlyclothing.

Because plus-size exercisers were their best customers.

Micki Krimmel founded Superfit Hero in 2015 with a line that ran from XS-5X.

Straight-size shoppers said they liked the pockets or the fabrics.

For them, its life-changing, Krimmel says, Its access.

Superfit Hero was serving a vast and virtually untapped market.

Krimmel and her team decided to drop the smaller sizes and produce their line only in sizes 12-42.

Press coverage picked up.

For the first time, major retailers began reaching out.

Early this year, Superfit Hero is launching a partnership with Kohlsa milestone for the brand and its customers.

In the grand scheme of things, these are still small steps.

Beyond that, it will require a fundamental shift in our understanding of fitness, health, and weight.

That same analysis found that unfit individuals had twice the risk of mortality regardless of BMI.

Anecdotally, some have.

I was one of those people!

Prior to her current work, Dr. Meadows worked in weight management services for the U.K.s National Health Service.

She has a Masters on the subject.

Historically, opinion change follows legislation change, Dr. Meadows says.

Its not that homophobia and smoking ceased to exist as soon as laws were passed.

But that kind of pushback becomes non-normative as policy makes certain behaviors less socially sanctioned.

For instance, take educational and workplace weight-based discrimination.

There is no federal law (nor any state law, except for one in Michigan) prohibiting it.

It is perfectly legal, for example, to pay fat employees less than thin ones for identical work.

Its legal for colleges to reject significantly more fat students than thin ones with equivalent applications.

However, The Center also notes that nearly 80% of Americans support legislation addressing weight discrimination.

See more from SELFs Future of Fitness package here.