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The name of the campaign is #TheNewSexy.
The photos show eight powerful women posing in silky, risque designs.
But the thing that sets this particular campaign apart is the models' stories.
Curvy Kate has never used models to front its lingerie designs.
We want women to look at our products and see them on a body they can relate to.
AndMegan Jayne Crabbeis a woman who has recovered from anorexia, and she is proud to show her body.
“I spent years hating myself, everything about myself, especially my body.
Now, she wears a prosthetic leg, and she radiates confidence in the Scantilly shot.
“The new sexy is having self-love and always embracing what youve got, she says.
Those are just a few of the amazing women featured in the campaign.
you could read all of their stories on theCurvy Kate site.
By choosing these women, the brand is sending a powerful message of diversity and body positivity.
The campaign shows that women of all sizes, ethnicities, shapes, and backgrounds are beautiful and sexy.
Keep scrolling to see more photos from #TheNewSexy spread.
Photo Credit: Curvy Kate
