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(Remember thebubble mask?)
Cristina Cianci
The trend is no coincidence.
But as consumersof beauty goods and ofsocial mediawe know that what you see on the screen can be misleading.
We wanted to know if these picture-perfect beauty products live up to the hype.
So SELF staffers scouted some of the most coveted, selfie-ready items from Instagram and tested them IRL.
Sometimes what you see on Instagram is a total illusion, but these products are the real deal.
“It’s really a lower face mask.”
And she’s right.
Tip: Lie down and chillax while doing this treatment.
Any attempts at talking or standing up could cause it to slide off your face.
On Instagram, thispeel-off maskgot rave reviews, and for a while it was sold out on Ulta.com.
Once we got our hands on a jar, we realized it was worth the wait.
The diamond powder helps tighten pores, and the shine is even better IRL.
Now it’s in lipstick, too.
This color was everything Instagram promised and more.
The metallic effect is subtle, making it tame enough to wear to the office.
At first, I thought this mask would just look dirty.
But the shimmer is epic!
I’m a sci-fi fan, and it brought up all myGuardians of the Galaxyfantasies.
Even when you rinse it off, there’s a bit of a glossy film left over.
The rollerball makes tool easy but we suggest doing multiple layers to get even coverage.
But the best part about this mask is something you’re free to’t see.
It’s got aform of vitamin Ato help brighten skin.
It’s also got skin-care benefits.
The answer is a hard no.
Our staffer used thisholographiclipstick long past the photo shoot.
“I like to layer it over my lipsticks when I’m going out,” she says.
